01 / THE INVISIBLE LAYER
01 / The Invisible Layer

We can see how the body moves.But not how the muscles make it move.

Muscle Intelligence turns muscle + movement signals into real-time coaching, starting with Pilates.

Sense→Cue→Adjust→Verify→Learn
From feedback to body awareness.
Biomechanical wellness woman
Shoulder 34°
Reach +12cm
Rep 03
Scroll to reveal the invisible layer
Same movement, different muscle activation: serratus engaged versus upper trapezius compensation
Same external movement · different internal strategy Target muscle ↑    /    Compensation ↑
01.5 / Demand → Pilates
The demand starts in the language of appearance — but increasingly resolves in a training format centered on control, posture and body management.

What women
are trying to fix

These are the visible anxieties. The deeper need is more fundamental: better alignment, stronger core control, cleaner muscle tone, and a body that feels manageable.

the visible anxiety
天鹅颈 拜拜肉 马甲线 圆肩驼背 体态差 骨盆前倾 核心无力 直角肩 下腹凸 线条感 肩颈紧 薄背 假胯宽 臀部无力
For a growing number of women PILATES has become the natural answer.
alignment
control
tone
CATEGORY PROOF
Paid-course demand is already proven — while a broader Pilates industry is still expanding.

Demand is proven.
Delivery is still offline.

CHINA PAID PILATES COURSE MARKET · COURSE SPENDING ONLY 2021 → 2024
2.5× in 3 years
2021RMB 3.20B
2022RMB 4.80B
2023RMB 6.90B
2024RMB 8.02B
2021202220232024
2026 BROADER INDUSTRY · FORECAST RMB 46.73B

Projected size of China’s broader Pilates industry in 2026.
Broader market scope than paid course spending.

2024 PILATES CONSUMERS 4.97M

Pilates consumers in China in 2024.

2024 PAID COURSE REVENUE 92.4%

of paid course revenue is still offline today.

Paid-course demand is already proven. The broader industry creates a much larger opportunity to scale premium feedback.
Sources: Paid-course market (2021–2024), 2024 consumers and offline revenue — Huaon Industrial Research Institute, 2025. 2026 broader-industry forecast — Zhongyan Puhua Industrial Research Institute / ChinaIRN, 2026. 2.5× and 92.4% are calculated from cited source values.
MUSCLE INTELLIGENCE
SCENE 02.3 / HOW PILATES IS DELIVERED
THREE WAYS TO TRAIN

Pilates is scaling.
Personalized feedback is not.

As access increases, individualized feedback falls.

01 / PRIVATE · 1:1
USERS0.728M

Highest-quality feedback

¥350–500/ session
A coach can continuously see, interpret and adjust one body.
  • Continuous observation
  • Individual cueing + correction
  • Exercise selection for the person
Highest feedbackLowest scale
02 / SMALL GROUP
USERS0.889M

Some coaching, shared attention

¥150–200/ session
One coach can serve more users — but cannot continuously read every body.
  • One coach, several users
  • Corrections are intermittent
  • Cues become more standardized
More accessibleLess individual feedback
03 / ONLINE · HOME
USERS3.356M

Unlimited access, no observer

ON DEMAND
Content can scale almost infinitely. The user is left to interpret execution alone.
  • Train anytime, anywhere
  • Near-zero marginal distribution cost
  • No one sees what the body is actually doing
Highest scaleLowest feedback
01PRIVATE · 1:1
02SMALL GROUP
03ONLINE · HOME
Accessibility / scalabilityincreases as delivery scales
LOWMEDIUMHIGH
same three delivery models
1 coach / 1 usershared attentionon demand
MUSCLE INTELLIGENCE
SCENE 02.5 / VOICE OF THE USER

The video tells them
what to do, but...

The comments reveal what it cannot answer.

formactivationcompensationprogress
Bilibili
While following the workout
30.3%
of deduplicated comments mention form, activation, core, breathing, shoulder-blade control or compensation.
USER 0817

“I can’t find where I’m supposed to feel the effort.”

USER 1224

“I don’t know if I’m doing it right.”

USER 0431

“I don’t feel my glutes. My legs are burning instead.”

USER 0912

“My neck and shoulders hurt. Am I compensating with my traps?”

USER 0618

“One side feels completely different from the other.”

Instruction is visible. Execution is not.
THE UNSOLVED QUESTION
Did I do it right?
Where did I work? Was I compensating? Why am I shaking? Am I improving?
Xiaohongshu
After the workout, they go online to ask
38K+
likes across discussions about shaking, weakness, fatigue, pain and whether the body is working correctly.
145 related discussions 1,067 users 1,354 comments & replies 20 posts
USER 0327

“Why am I shaking?”

USER 1105

“Is shaking because my core is too weak?”

USER 0709

“I finished the movement, but did the target muscle actually work?”

USER 0516

“If I follow videos at home, am I just practicing the wrong thing?”

USER 0218

“I’ve taken more than ten classes and I still shake. Am I improving?”

Users are forced to interpret their body by guessing.
They are not asking for more workouts.
They are asking: “Did I do it right?”
Source: Bilibili Pilates comment analysis (234 deduplicated comments) and Xiaohongshu Pilates comment analysis (20 posts, 1,354 comments/replies, 1,067 commenting users). Xiaohongshu likes are an attention signal influenced by high-engagement posts; the sample is directional, not population-representative.
01.7 / The Missing Health Signal

We already quantify
almost everything.

Heart rate. Calories. Sleep. Recovery.

Heart Rate
86 bpm
Calories
482 kcal
74%
Sleep
7h 42m
Recovery
78%
MUSCLE
?
We can see how much you moved. We still can't see how your muscles did the work.
The next layer of fitness data is muscle.
Professional EMG already exists. The opportunity is making muscle data understandable, useful and habitual for everyday consumers.
Am I using the right muscle?  ·  Am I compensating?  ·  Am I actually getting better?

Who answers these questionswhen the coach is not there?

Page 09 Product Reveal

So what can AI
understand from this?

Next — the live coaching demo

FROM DATA TO ACTION
Problem found

AI saw the problem.

It catches compensation in real time, before the user knows why the movement feels wrong.

Clear intervention

AI suggested an intervention.

It turns the signal into one simple cue the body can act on immediately.

Measured response

AI verified the response.

It confirms that the cue actually improved activation and lowered compensation.

01Detection
●   Compensation detected
High
Low
Compensation riskHigh
Wall press before correction
MovementWall Press00:12
02Cue
✦   AI Coach Cue

Reach your hands farther away.

Keep your shoulders away from your ears.

Adaptive in real time
03Response verified
That worked.
Wall press after correction
Improved-27%
Improved+38%
Compensation riskLow
92%
Movement ScoreExcellent+28 pts from last rep
✦   Muscle Intelligence adapts in real timeDetects hidden compensationSuggests what actually helpsVerifies measurable change
05 / Muscle Intelligence

A profile that learns you
Personal Muscle Profile

Muscle Intelligence learns how your body moves, adapts, and improves — just for you.

1. Exercises that fit you Learned from your movements and responses.
Wall Press exercise
＋
Wall PressSerratus anterior
Easy to activate

Best fit for you.

82%
Activation score
Kneeling Reach exercise
＋
Kneeling ReachThoracic + Core Control
Stable movement

Great for control.

74%
Stability score
Y Raise exercise
＋
Y RaiseUpper Trap
Compensation-prone

Use less for now.

68%
Compensation risk
Muscle IntelligenceAI PILATES COACH
2. What we’ve learned about you Patterns learned across your training.
Personal Muscle Profile
Serratus anteriorStrong response

Activates easily
in Wall Press.

Upper trapCompensation pattern

Takes over as
fatigue rises.

Core controlStable pattern

Maintains control
during Kneeling Reach.

↗
Your patternSerratus responds well. Core stays stable.
Upper trap takes over when fatigue rises.
3. Your best dose Find the amount that gives you the best result.
＋
Wall PressSerratus anterior
Sweet spot ✦
Sweet spot: 3 sets × 10 repsFrom Set 4, compensation starts to rise.
Best response
12345
4. Recommended this weekPersonalized plan based on your profile.
DayPlanSetsFocus
MONWall Press
Kneeling Reach3 sets
2 setsActivation
Stability
WEDKneeling Reach3 setsStability
FRIWall Press
Y Raise3 sets
1 setActivation
Use less
SUNRecovery / Mobility20–30 min—Recovery
✦
Your plan adapts as your body changes.Exercise × Dose × Frequency — personalized to your profile.
06 / Make Progress Visible

Make
progress
visible.

Apple Watch made movement measurable.
We make muscle training measurable.

↗
Every rep counts.AI tracks what matters.
◎
Every muscle counts.Precision activation mapping.
✦
Today 0 Muscle Points Today's goal 200
Pilates training pose
High-quality activation0%↗ improving
Training time0 min↗ on track
Target muscle hit rate0%↗ better control
Form consistency0%↗ stable
Real Muscle Intelligence mobile app Real Muscle Intelligence Apple Watch app
Every rep counts. Every muscle counts. Goal progress · quality activation · target muscle hit rate
14 / Early Evidence

We are already
beyond the idea.

Our working prototype already closes the loop from muscle sensing to real-time action — during real Pilates training.

04Muscle Points
03Watch haptic
01Smart garment
02sEMG signal
Shoulder + back smart garment · 5-channel sEMG
WORKING PROTOTYPE — ON-BODY PILATES TEST
01
Wearable prototype

A shoulder & back smart garment already works in real training.

A 5-channel sEMG prototype captures multiple muscle groups while the user moves naturally.

5-CHsEMG · ON-BODY
02
Coach-aligned signal

Muscle activation changes tracked what instructors saw in movement.

2 professional Pilates instructors found the observed changes directionally consistent with their coaching judgment.

2PILATES INSTRUCTORS
03
Real-time correction

Watch haptics prompted immediate movement adjustment.

Early tests showed users adjusted immediately after the cue, with unwanted muscle participation moving in the intended direction.

HAPTIC→ ADJUST
04
Daily motivation

Muscle Points created a reason to come back.

Early users understood the daily target and showed “close the ring” motivation to keep moving.

MPOINTS · DAILY GOAL
05
Technical feasibility · expert discussions

Expert discussions support directional consumer-grade muscle feedback.

Discussions with multiple sEMG experts across universities and rehabilitation hospitals support using the current signal for directional training guidance in a consumer wearable.

EXPERTUNIVERSITY + REHAB
Small sample. Early evidence — not validation yet. WEAR → SENSE → CORRECT → KEEP GOING

The gap has always existed.Now the ingredients to close it do too.

Consumer fitness and professional EMG were optimized for different goals. Only now does the wedge have the ingredients to work as a consumer product.

Illustrative positioning — not a technical benchmark
TRAINING LOOP
General movementMuscle UnderstandingDeep muscle analysis
01Consumer Fitness
02Professional EMG
Keep
WHOOP
FITURE
Tempo
Tonal
Catapult
Sensoria
Hexoskin
Athos
Myontec
Linthin
BodyPlus
03Our Wedge
Useful muscle understanding to close the loop
Vertical axisTraining loop strengthSense → interpret → cue → verify
Horizontal axisMuscle understandingGeneral movement → deeper muscle analysis
Our thesisWe do not need the deepest EMG.We need useful muscle understanding that improves the next training decision.

We are not just collecting EMG.We are building a training intelligence asset.

One training moment becomes a labeled cause-and-effect sample: what she did, how her muscles responded, what the coach changed, and whether the change actually worked.

Movement contextMulti-muscle recruitmentCoach judgment + cueVerified response
01 / Movement context

What is she doing?

WALL PRESSRep 03 · Push phase
Acc X
Acc Y
Acc Z
Gyro
startpushhold
BMI160 / IMU + movement label
02 / Muscle state

How is her body doing it?

Wall press muscle activation before cue — natural athletic female
Multi-channel EMG + professional muscle map
03 / Coach intervention

What does the coach change?

Coach seesUpper trapezius is taking over.
“Keep your shoulders away from your ears.”“Reach your hands farther away.”
Coach-labeled intervention
Diagnosis + cue + timing
04 / Verified response

Did the cue actually work?

Wall press muscle activation after cue — natural athletic female
Post-cue EMG verifies measurable change
WHY THIS COMPOUNDS Each labeled moment makes the next decision smarter. The asset is the relationship between context, recruitment, intervention and response.
010203→
One training moment A cause-and-effect sample

Movement, muscle state, coach judgment, cue and outcome are captured as one linked training event.

Context → response → intervention → outcome
Repeated sessions Patterns become learnable

The system sees which compensations recur, when performance changes, and which cues actually improve the response.

Samples → personal response patterns
Compounding intelligence What works, for whom, and when

Training history turns feedback from a generic rule into a better decision for this person, in this movement, today.

Personal Muscle Intelligence
Pilates Intelligence Flywheel
THE NEXT PHASE

Before commercialization,three product gates must become true.

A signal we can trust. A metric that becomes personal. A product people choose to come back to — and pay for.

01
/ SENSE

Wash it. Wear it.Trust the signal.

Wear
→
Sweat
→
Train
→
Wash
Repeatable sEMG✓ REPEATABLE

Textile sensing only becomes a real product
when the signal survives real life.

WE NEED TO PROVE

  • Integrated textile electrodes + wiring
  • Stable signal during movement and sweat
  • Repeatable measurements across repeated wear
  • Reliable performance after repeated washing
✓
SUCCESSStable, repeatable sEMG through
real wear, movement and wash cycles.
02
/ PERSONALIZE

Make M Pointspersonal.

WHO YOU AREBody profile +
personal EMG reference
WHAT YOU DIDExercise type +
duration + intensity
HOW YOU TRAINRecent history +
personal training pattern
▶
PERSONAL M
M
M EARNING RATEHow fast M grows
for this person
DAILY GOALHow much M should
close the ring today

WE NEED TO PROVE

  • M responds directionally to real training load
  • Similar effort produces credible results across users
  • M remains meaningful across sessions and exercises
  • Personal goals encourage more activity
    without becoming discouraging
✓
SUCCESSM Points become a credible personal measure
of muscle activity — and a goal users can act on.
03
/ PROVE VALUE

Build a habitworth paying for.

THE BEHAVIOR LOOP
MPOINTS
Train more
See progress
Keep chasing
Come back
♛ PAY
BEHAVIORDoes M make
people move more?
RETENTIONDo they keep
wearing and using
it for weeks?
MOTIVATIONDoes the ring
keep pulling
them back?
WILLINGNESS
TO PAYWhat price will
they actually
choose to pay?
✓
SUCCESSM Points increase activity, create repeat use,
and support real willingness to pay.
Reliable sensing
→
Personal M
→
Consumer habit
Muscle Intelligence vision
19 / Vision

Beauty,
built from within.

Look better. Move better. Feel stronger.

Technology should not make women dependent on feedback. It should help them understand their own bodies.
Know Your Muscles.Own Your Movement.